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FOR IMMEDIATE RELEASE
HEURIS Announces DVD ConnexIT™ a New AdobeÒ PremiereÒ Plug-in for Reading and Writing to DVD-RAM Format New Tool for reading DVD RT/RW in Adobe Premiere Promises Convergence in Computers, Consumer Electronics and Professional Digital Imaging Solutions.St. Louis, MO. June, 19, 2000-- HEURIS, makers of the most widely used professional MPEG encoder, MPEG Power Professional, today announced DVD ConnexIT™--a new Adobe Premiere plug-in which allows users to read DVD-RAM formatted data from peripherals and drives such as the recently announced Hitachi DVD-RAM camera or the Panasonic 5.2GB DVD-RAM drive directly in Adobe Premiere. DVD ConnexIT also allows users to convert Adobe Premiere data back to the DVD-RAM format so it can be read by DVD-RAM drives. This product will usher in a new era of convergence between consumer electronics products such as the Hitachi camera, computer storage solutions such as Panasonic's 5.2GB DVD-RAM drive, and professional digital video editing software such as Adobe Premiere. HEURIS’ DVD-RAM ConnexIT will help users of DVD-RAM products to easily import, export and manipulate audio and video assets in a totally digital environment."Sure, people have had the ability to use FireWire™ and other kinds of cabling to connect consumer electronics peripherals and computers," said, Tatsuo Baba, senior director and DVD-RAM product manager of Hitachi America, Ltd. " Hitachi’s DVD-RAM camera and HEURIS’ DVD ConnexIT will make it simpler to connect than ever before. Now all a user needs to do is remove the disc from their Hitachi camera, pop it into the DVD-RAM drive on their computer, open Adobe Premiere, and they can instantly view their video using HEURIS’ new software. Then, when the user is finished with the editing process, they can simply go back out to DVD-RAM. It’s all digital, and there’s no confusing wiring or cables to worry about."
"By allowing consumers to instantly access data stored on DVD-RAM with editing software, HEURIS gives them the tools they need to speed video content development," said Jeff Saake, Group General Manager, Panasonic Industrial Company, Computer Technologies Group. " With the new DVD ConnexIT software, users can simply open Adobe Premiere to instantly view their video from their Panasonic DVD-RAM drive. This provides consumers with an easy-to-use solution for editing audio and video using DVD-RAM technology."
"HEURIS’ new technology is a key component of the new digital convergence," said HEURIS President, Brian Quandt. "DVD-RAM allows people to move very large amounts of digital data around very quickly and easily. HEURIS’ new software helps users take that one step further. HEURIS’ DVD ConnexIT allows users to instantly read DVD-RAM data in Adobe Premiere, edit and add effects to that data, and ultimately write that new data to DVD-RAM again. It’s a very simple, yet powerful application."
"This technology represents a new convergence among the computer, consumer electronics, and digital video industries," said Adobe senior product manager, David Trescot. "It allows consumers access to professional digital video editing in Adobe Premiere, without having to buy a lot of expensive equipment or fuss with cables, making it easy to set up and edit digital video on the desktop." "Finally it’s all coming together," said Quandt. "High-quality video production tools, affordable pricing, and a process that’s simple enough for everyone to understand." Pricing and Availability HEURIS’ DVD ConnexIT technology is available for licensing and OEM arrangements. Interested parties should contact Marielle Rodier at 314.534.1514.
About HEURIS Headquartered in St. Louis, Missouri, HEURIS is the developer of the most widely used professional software MPEG encoder, MPEG Power Professional. This award winning, cross platform software product is the first MPEG encoder to deliver the features and encoding quality demanded by professionals, without the expensive hardware. HEURIS has been working with MPEG since 1991, and it’s customers include: The Colorado Rockies, Sea World, Apple Computers, The Mirage Hotel in Las Vegas, The Bellagio Hotel in Las Vegas, Taco Bell Corporation, The Home Depot, AT&T Labs, IBM, Boeing, Vanderbilt University, Boston Museum of Science and the U.S. Military. HEURIS can be found on the World Wide Web at http://www.heuris.com.
About Panasonic Panasonic is the best known brand name of Osaka, Japan-based Matsushita Electric Industrial Co., Ltd. (NYSE: MC), one of the world’s leading producers of electronic and electric products for consumer business and industrial use. Additional information on Panasonic and Matsushita Electric is available at www.panasonic.com. For more information on the Panasonic DVD-RAM OEM drive and media, contact Panasonic Industrial Company, 1600 McCandless Drive, Milpitas, CA 95035; 408.945-5600, FAX 408.262-4214, E-mail berzind@panasonic.com. Or, visit the company's Web site at www.panasonic.com/oemdvd-ram. For more information on Panasonic-branded DVD-RAM drives and media, contact Panasonic Document Imaging Company, Two Panasonic Way 7D-9, Secaucus, NJ 07030, 800-742-8086, www.panasonic.com/storage or E-mail marusicm@panasonic.com. In Canada, contact Panasonic Canada, Ambler Drive, Mississauga, Ontario L4W 2T3, Canada; (905) 238-2254, FAX (905) 238-2414, E-mail rkwong@panasonic.ca.About Hitachi Hitachi America, Ltd., a wholly owned subsidiary of Hitachi, Ltd., Japan, markets and manufactures a broad range of electronics, computer systems and products, and semiconductors, and provides industrial equipment and services throughout the United States. Hitachi, Ltd., headquartered in Tokyo, is the world's leading electronics company, with fiscal 1995 consolidated sales (ending March 31, 1996) of $76.6 billion. The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information, please go to www.hitachi.com or www.hitachi.co.jp.
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