For more information contact:
Brian Quandt
President
HEURIS
800.923.9232
314.534.1514
quandt@heuris.com

 HEURIS Announces New Prices
and New MPEG Products

HEURIS adopts aggressive pricing and product strategy
to capture the growing professional MPEG market

SIGGRAPH ’98, Orlando, Florida, July 21, 1998 - HEURIS, makers of MPEG Power Professional, the most widely used professional MPEG encoder, today announced an aggressive new pricing and product strategy. The price of each of the products in the existing MPEG Power Professional line has been reduced by $1,000. MPEG Power Professional, HEURIS’ MPEG-1 Constant Bit Rate encoding solution, will now retail for $500; MPEG Power Professional-2, which provides MPEG-1 and MPEG-2 Constant Bit Rate encoding, will now retail for $1,500; and MPEG Power Professional-DVD, which delivers MPEG-2 Variable Bit Rate encoding, will now retail for $2,500.

"MPEG is no longer used by just a few bleeding-edge video houses," said Brian Quandt, CEO of HEURIS. "MPEG encoding is now a necessity for most video professionals. Our new pricing reflects these changes in the professional market, our commitment to being the MPEG encoder of choice for digital content creation professionals, and our commitment to ensuring that MPEG Power Professional remains a tremendous value for our customers."

The response from HEURIS’ dealer channel has been extremely positive. "HEURIS takes very good care of its dealers," says Ed Wood of The Media Cottage. "HEURIS was careful to consult with us before changing the pricing structure and we’re thrilled with the new prices. We’ve watched the MPEG encoding market grow from a few, high-tech companies to encompass most of the professional video and multimedia market. These prices will ensure that the wider professional market will have access to this excellent tool."

HEURIS also announced its MPEG Export Engine™, a low-cost, no-frills way to convert QuickTime™ files into MPEG-1 files. The HEURIS MPEG Export Engine is expected to be available for download from the HEURIS web site for $99 US after August 21, 1998.

"More and more video professionals and multimedia developers are looking for an inexpensive way to ‘spec’ projects," said Chris O’Leary, HEURIS’ Vice President of Marketing. "The MPEG Export Engine will allow professionals to demonstrate the technology to potential clients and then upgrade to our professional encoders when they are awarded the project."

HEURIS is making its MPEG Export Engine available for OEM bundling. Interested parties should contact Brian Quandt at 800.923.9232 or email him at quandt@heuris.com.

Finally, HEURIS announced the addition of MPEG Power Professional–Transport to the top of its product line. MPEG Power Professional–Transport is designed to generate the Transport Streams that are required when transmitting MPEG over error-prone communication channels. These include standard broadcast and satellite links. MPEG Power Professional–Transport will retail for $5,000 and will be available by the end of August.

"MPEG Power Professional–Transport is the solution of choice for professionals who demand professional features, the highest-quality MPEG streams, and a way to protect their investment," said Brian Roy, HEURIS’ Vice President of Engineering. "MPEG Power Professional–Transport’s being software-based means that we can quickly and easily react to the changes that are occurring in the marketplace. In these times of rolling standards and general uncertainty it doesn’t makes sense for our customers to invest huge amounts of money in a hardware-based encoder that may be obsolete in a month and that may not deliver the best possible image quality."

About HEURIS

Headquartered in St. Louis, Missouri, HEURIS is the developer of the most widely used professional MPEG encoder, MPEG Power Professional™. This award-winning, cross-platform software product is the first MPEG encoder to deliver the features and encoding quality demanded by professionals, without the expensive hardware. MPEG Power Professional is used by professional video editors and other creators of digital content to convert video, film, animation, special effects and graphics clips into MPEG-1 and MPEG-2 streams. MPEG is used with CD-ROMs DVDs, video kiosks, and over the Internet. HEURIS has been working with MPEG since 1991, and its customers include: The Colorado Rockies, Sea World, The Mirage Hotel in Las Vegas, Electronic Arts, IBM, Vanderbilt University, EDS and the U.S. Military. HEURIS can be found on the World Wide Web at http://www.heuris.com.

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