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Fred Blurton Productions, Inc
telephone: 630-904-2802
contact:  Fred Blurto
 
PunkVision
telephone:  312-218-1999
contact:  Joe Langenfeld

 

 

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JVC, Affordable HD is Here. 

JVC wanted to prove that their tag line for NAB 2004 was indeed true.  Affordable HD is definitely here.  And to prove that statement, JVC used footage from several industry professionals already using JVC products and HDV in their day to day business, combined it with graphics specifically designed to be used with HDV and presented it at their NAB booth using HDV as their playback source.   

Fred Blurton Productions in conjunction with Joe Langenfeld’s PunkVision created a 13 minute program to tell the story of JVC’s HDV.  This 720 60p program included user testimonials, product shots and animated graphics all timed to a high energy audio track.  Production and post production tasks were completed using the HDV format with tools and resources that would normally be reserved for Standard Definition Video.  Plus, the actual cost of production was more inline with what would normally be considered a DV budget proving that HD is indeed Affordable. 

The production path began with testimonials shot on JVC’s  JY-HD10U HDV Camcorder.  The supplied tapes were imported into Final Cut Pro using the JY-HD10U via fire wire and the HEURIS XtractorHDV  import tool.  The graphics were created in After Effects and imported as full resolution 720 60p QuickTime movies.  All edit, timing, compositing and audio were completed in Final Cut Pro on a Mac G5 at 720 60p.  The final program was encoded back to HDV using the HEURIS MPEG Power Professional – DTVHD  encoding software.  The resulting HD MPEG 2 file was then displayed on a 50” Plasma Monitor using a standard computer connected via an  IEEE-1394 connection through a JVC DVHS video deck.  The HEURIS XtoHD player utility made it possible to play the HD MPEG2 file in full resolution directly from a standard computer hard drive.

Fred Blurton and Joe Langenfeld say  “We were amazed when we reviewed the program.  We were able to play High Definition video from the hard drive of a lap top through a DVHS machine with full resolution and full frame rate.  No skipped frames.  Very Cool!!!”

 

About Fred Blurton Productions and PunkVision. 

Fred Blurton Productions and Joe Langenfeld frequently work together combining their technical and artistic expertise to create programs that are truly cutting edge.

 


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