HEURIS Ships New "Pro Indie HD Toolkit" for HDV and Apple OS-X

For Immediate Release

HEURIS Ships New "Pro Indie HD Toolkit" for HDV and Apple OS-X

Now indies and videographers can move HD out of their low-cost JVC HDV camera and into distribution via Firewire with HEURIS’ revolutionary new software.

DVExpo Los Angeles CA (December 10, 2003) - HEURIS and JVC PROFESSIONAL PRODUCTS COMPANY are pleased to announce the availability of the HEURIS Pro Indie HD Toolkit, a series of software tools developed by HEURIS that lets videographers bring footage, shot with the revolutionary JY-HD10U camera, into Apple’s Final Cut Pro digital video editing program. With HEURIS’ toolkit, a significantly larger filmmaking audience has the capability and editing functionality to use JVC’s HDV camera for their HD image capture needs.

"High-definition filmmakers that use the JY-HD10U camera have been asking for software to edit in Final Cut Pro," said Juan Martinez, director of strategic technical alliances for JVC PROFESSIONAL PRODUCTS COMPANY. "The Pro Indie HD Toolkit is an incredibly smart collection of products that opens the door for thousands of filmmakers to use our camera with the number one digital video editing system on the market."

The Pro Indie HD Toolkit features three powerful software tools: XtractorHDV import utility, MPEG Power Professional-DTVHD, MPEG-2 encoding software and the XtoHD player utility. HEURIS has developed and bundled these tools to enable independent filmmakers utilizing JVC’s JY-HD10U camera to easily transfer footage to the Final Cut Pro editing tool.

"With an affordable JVC HDV camera like the JY-HD10U, our D-VHS players and the HEURIS Pro Indie HD Toolkit, independent producers now have a cost effective way to effortlessly import raw HDV content into Apple Final Cut Pro and then digitally transfer the edited footage to D-VHS for distribution," said Robert Harris, vice president of marketing for JVC. "Now documentary storytellers, independent feature developers and kiosk developers can take advantage of the lower cost and flexibility associated with shooting in DV along with the stunning visual quality associated with high definition video. This truly opens new creative options and doors of opportunity to our customers"

Simplified HD

"This as a great tool for the independent producer shooting the next on-location story for Discovery or National Geographic" said HEURIS President Brian Quandt. "The HEURIS Pro Indie Toolkit provides a new playground for those that could not afford HD in the past. I even look forward to the next indie horror movie shot with our tools!"

Filmmakers shoot their footage with the JVC JY-HD10U cameras. Connecting an IEEE-1394 firewire from the JVC camera to the desktop, users can easily download HD video through XtractorHDV with a single click, which imports and converts the HDV into a format suitable for use by the Final Cut Pro digital video editing system. Once the footage has been edited, MPEG Power Professional -- DTV-HD software encodes the footage into MPEG-2 streams. The XtoHD tool transfers the MPEG-2 streams to a D-VHS deck for playback or can record to D-VHS tape if so desired.

A Powerful HD Package

The HEURIS Pro Indie HD Toolkit includes:

XtractorHDV — A powerful import tool that transfers video and audio from JVC HD cameras to the desktop through an IEEE-1394 connector. The powerful XtractorHDV utility lets Final Cut Pro import native HDV footage for the first time.

MPEG Power Professional-DTVHD software — The MPEG-2 encoding software encodes AVI, Apple QuickTime and OMF files directly to ATSC HDTV resolution at 19.2 Mbps, operating in either 720p or 1080i format.

XtoHD —HEURIS’ player utility plays back HD files through a D-VHS deck through an IEEE-1394 firewire, and can also record footage to D-HVS tape.

ABOUT HEURIS
Headquartered in St. Louis, Missouri, HEURIS has served as a leading manufacturer of video compression and processing tools and applications for over a decade. From the Internet, to DVD, to HDTV, to Hollywood Movies--HEURIS has developed an impressive group of award-winning tools for video production and post-production applications.

Perhaps best known for its award-winning MPEG Power Professional Line of software products, HEURIS has recently released two new products for the Hollywood Market: a Digital Dailies solution developed in conjunction with partner Cohen Communications and MPEG Power Professional—D-Cinema used to encode High Definition pictures for display in movie theaters.

In addition, HEURIS has developed several key software products for the Consumer Electronics industry. In particular, HEURIS’ DVD ConnexIT line provides critical connectivity between rewritable DVDs and various other consumer electronic components. More information about HEURIS Logic is available at www.heuris.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, distributes a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Beth Marotta at PFS Marketwyse 973-812-8883, or visit JVC’s Web site at http://www.jvc.com/pro.

###